Running an Online Business

Description

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications.

Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

This course covers topics such as:

•YOUR E-BUSINESS
•GETTING STARTED
•INFLUENCES ON INTERNET MARKETING
•KILLER APPS
•DEVELOPING YOUR E-BUSINESS
•REAL-TIME AND DATA MINING
•LOWERING YOUR BUSINESS COSTS
•LOWERING YOUR BUSINESS COSTS
•MARKETING YOUR E-BUSINESS
•ADVERTISING ON THE INTERNET
•BUILDING MARKETING STRATEGY
•RESOURCE PLANNING
•MANAGING YOUR E-BUSINESS

Outcomes

Printable Transcript

On completion of this course you may print a transcript off as evidence of your progression throughout the course.

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